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Reimagining Health through Interconnectedness: Mike Rukstalis’ Vision for Collective Health

Writer's picture: Rache BrandRache Brand

Updated: Jan 14

In a world that often focuses on quick fixes for complex health problems, Mike Rukstalis is challenging us to rethink how we approach wellness. Rather than merely addressing symptoms, Mike envisions a healthcare model that honors the deep, systemic connections between individuals, their communities, and the environment. His mission is to rebuild a sense of interconnectedness, moving from a “sick care” approach to a sustainable model of well-being rooted in community bonds and holistic understanding.


As Mike explains, “We’ve lost the foundational interconnection we developed over millennia.” This disconnection, he believes, is at the heart of many societal health challenges. Humans evolved in tightly knit groups, thriving through social bonds that provided mutual support and collective resilience. But modern society has largely replaced these bonds with temporary fixes, from medications to digital distractions. Mike believes that the path back to health isn’t just about individual choices but about re-establishing connections that amplify well-being for everyone.


Whole Human Framework

"We are doing it all wrong." When Rache Brand, CEO & Founder of Superstruct brought to Mike the importance of the human race, being lost in the system – with a DUD-like presence (Device Underachievers) – Mike mobilized an approach within our taxonomy to address the Whole Human.


Rache's theory had been that we are putting our money into the wrong places, like commodities and incentives, ultimately industry being built on unwell behavior. Krispy Kreme Doughnuts is her symbol of industry failure – it will work in total for 100 years and then crumble. We receive commodities, use them to build Krispy Kreme, create obesity issues, mental health issues, and type II diabetes, and then we have to determine if we are, in fact, prepared to manage through the Healthcare system. On the other side, we taxpayers pick up the tab again.

So the question continually goes back to why? Why do we keep destroying ourselves? Why do we keep putting ourselves at risk if it is taking away from our power?


It's because of old, unhealthy framing and learnings. We are taught to do bad by greed, deception, and sickness.



The Whole Human Framework brings humans into the center and builds critical systems around their needs at every stage of their lifetime.

Collective Health Whole Human Framework



The Mission: From Fragmented Health to Human-Centric Wellness

Mike’s journey has been shaped by his work in the pharmaceutical industry, where he spent over a decade examining the reductionist approach to health. He saw firsthand the limitations of trying to isolate molecular targets to treat conditions as complex as diabetes or schizophrenia. “There is no single switch to cure complex conditions,” he reflects. “Health is not about isolated symptoms but the interplay of genetics, behavior, and environment. The pharmaceutical industry is chasing an approach that doesn’t fully recognize the bigger picture.”


With this insight, Mike has set out to build a model of wellness that bridges science and community connection. He sees an opportunity to leverage technology, like wearables and AI, to track health metrics on a large scale, correlating these metrics with social interactions and lifestyle choices. Imagine wearables not only tracking heart rates but also recording the subtle, beneficial shifts that come from engaging with others meaningfully. By correlating individual health data with communal experiences, Mike hopes to show the measurable benefits of connection.



The Power of the Placebo Effect and Interpersonal Bonds

One of the most compelling aspects of Mike’s mission is his reimagining of the “placebo effect.” In his view, this phenomenon is not just an anomaly but a powerful indicator of the mind-body connection. “We dismiss the placebo effect as a fluke,” he says, “but the truth is, our beliefs and our connections with others can have profound impacts on our health.” Rather than writing it off, he sees this effect as evidence that our mental state and social environment have tangible, measurable effects on our physical health.


For Mike, this is a call to action: to build health interventions that leverage the power of social bonds and collective practices. He points out how simple communal experiences, like chanting, drumming, or sharing meals, have been integral to human life for centuries. These practices, though often dismissed as pseudoscience, likely engage our biology in profound ways. Mike envisions a healthcare system that incorporates these activities, recognizing them as powerful, legitimate contributors to well-being.



Measuring and Maximizing Interconnectedness

Central to Mike’s philosophy is the idea that interconnectedness can—and should—be measured. Advances in technology allow us to track everything from heart rate to stress levels, and he sees this data as a key to understanding the health benefits of social bonds. By gathering data on the impacts of community engagement, he hopes to show that fostering these connections can improve health outcomes and reduce healthcare costs.


“We now have the ability to measure health in ways our ancestors couldn’t have imagined,” he says. “It’s time to use that data not just to treat symptoms but to understand the deep, systemic benefits of interconnectedness.”

He envisions a future where insurers and health systems recognize the impact of social bonds and lifestyle choices, supporting community-based interventions alongside traditional treatments. This could mean everything from tracking how shared practices affect sleep patterns to studying how communal activities improve stress levels and cardiovascular health.



A Vision for Inclusive Health

In Mike’s view, health is not one-size-fits-all. He believes we must respect both the universal aspects of human biology and the unique experiences that shape each individual’s health journey. Health challenges that are often seen as predispositions or genetic disadvantages might, in other contexts, serve as strengths. “There’s power in our individuality,” he says. “What might be considered a disadvantage in one setting could be an advantage in another.”


As we move toward a more inclusive vision of wellness, Mike advocates for a model that celebrates the diversity of human experience. He envisions a future where the healthcare system values both the commonalities and differences in our health needs, providing support that respects each person’s unique biological and social context.



A New Paradigm for Health and Wellness

Mike Rukstalis’ mission is to bridge the gap between science and community, between traditional medicine and holistic wellness. His approach challenges us to view health not as an isolated, individual pursuit but as a collective journey. By reintegrating social bonds into our understanding of health, Mike’s vision offers a path toward a more resilient, connected world.


His work calls us to reimagine a healthcare system that values interconnectedness as a cornerstone of human health and invites us to embrace the possibility that our well-being is, in many ways, a collective endeavor. In a world facing unprecedented challenges to both physical and mental health, Mike’s insights offer a refreshing reminder: “We are all connected, not just in our vulnerabilities but in our incredible potential for resilience and healing.”




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